Summit Agenda 2018

Summit Agenda 2018 2018-05-14T16:53:19+00:00

Putting the customer first

Exceeding the expectations of patients, doctors, and payors

08:15 Registration and refreshments
Welcome and introduction
Keith Pollard | Conference Chair | CEO | Intuition Communication

Session 1: Setting the scene

09:30 Doom and gloom…or light at the end of the tunnel?
Andrew Jones | CEO | Ramsay Healthcare
09:50 The consumerisation of private healthcare
Fleur Hicks | onefourzero / GK Strategy
10:10 Is private healthcare marketing truly customer oriented?
Ed Hudson | Create Health
10:30 Discussion

Session 2: Exceeding patient expectations

11:20 Managing online reputation to exceed patient expectations
Anthony Gaskell | Director |
11:40 Mapping the patient journey
Helen Watson | Oglivy HealthWorld
12:00 Delivering a service to match customer expectations
Dale Smith | Bridge Training & Events
12:20 Competitive advantage from exceptional customer experience
Keith Rowland | Director | Medical Marketing Centre
12:40 LUNCH

Session 3: Patient safety in the private healthcare sector

13:40 Introductions from the major players
Independent Doctors Federation
Cliff Bucknall | HCA Healthcare
Justin Ash | Spire Healthcare
Carol Kefford | Clinical Director and Chief Nurse | Nuffield Health
Will Marshall | Partner | DWF
14:10 Panel discussion | audience Q & A

Session 4: Health insurance… how do we give customers and consumers what they want

15:30 Introductions from the major players
Martin Docherty | Aviva Health UK
Mark Southern | Western Provident Association
Greg Levine | Vitality Health
Stuart Scullion | Association of Medical Insurers and Intermediaries (AMII)
James Sherwood | Bupa UK
16:00 Panel discussion | audience Q & A
16:50 Closing comments

Parallel Session 1: The self-pay customer

Chaired by Michael Barker | Saffron Steer

11:20 The self-pay customer… needs, wants and expectations 
Richard Gregory | BMI Healthcare
11:40 Attracting the self-pay consumer
Annabelle Neame | Lexihealth
12:00 UK self-pay market overview….insights and opportunities
Liz Heath | Liz Heath Marketing Ltd
12:20 Discussion
12:40 LUNCH

Parallel Session 2: GDPR… Implications for the private healthcare sector

13:40 Implications for hospitals
14:10 Implications for consultants and private practices
14:40 Discussion

Parallel Session 3: Working with the NHS

Chaired by Stephen Collier | St George’s University Hospitals

15:30 Possibilities and pitfalls of partnering with the NHS
David Hare | NHS Partners Network
16:00 Working together… improving the NHS/private sector relationship
16:00 The future of Private Patients Units within the NHS
16:30 Discussion


Networking drinks reception

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17:00 – 19:00 An opportunity to network with colleagues


View the video from the Private Healthcare Summit 2017:

Intuition Communication held the 4th annual Private Healthcare Summit at The QE II Centre in London on Tuesday June 20th 2017.

Download the 2017 delegate brochure