Principal Business Design Consultant, Ey-Seren
Alastair Cottrill is a Principal Business Design consultant at the service design and innovation consultancy EY-Seren. He helps companies understand their customer, design compelling experiences, and align their organisation around them.
Prior to joining EY-Seren, Alastair led the strategy team at Australia’s largest health insurer, Medibank, an ASX Top 50 listed organisation. At Medibank he oversaw the strategic growth agenda and led customer experience transformation and innovation programmes. His innovation work in particular focused on finding ways for a health insurer to improve people’s health experience, and through this play a more supportive and meaningful role for consumers, drive growth, and achieve Triple Aim goals (an ambition that ended in many more failures than successes). He moved to the UK in 2015 to complete an MBA at University of Oxford.
Previously Alastair was a management consultant with GSG in Australia where he helped launch the Bupa brand into the Australian market.